In this fast-paced, digitally infused world, effectively promoting products and services starts with a memorable brand promise. Our expertise includes:
- Brand Architecture and Consumer Insights
- Mapping of Consumer Journey
- Social Listening
- Competitive/Brand Analysis
Internal Branding/External Branding
BrandHigher will work with you to establish what exactly makes your marijuana company unique, and transform that into an advantageous personality. It all comes down to telling the right story and aligning your brand with the right consumers' through strategy and integration. Great brands don't happen overnight. They develop over time, and from the inside out.
brand architecture // understanding the formula
Every brand must have a goal.
Every brand needs a personality that sparks attention.
Every brand must fulfill a promise.
Everybody needs a reason to believe. And everybody wants something to believe in.
We measure your brand against key differentiators to ensure long-term success.
Successful brands don't wait for customers; they rally them.
why it matters
Successful companies pay attention to the power of brand. Why: Because what consumers remember most--even after they stop using your product-- is YOUR BRAND IDENTITY. People want to belong to something and that starts by giving them something to remember.
Fundamentally branding is a profound manifestation of the human condition; belonging to a tribe, to a religion, to a family. Branding demonstrates that sense of belonging-Wally Olins